By Krista Gibson, High Plains Bank
Northeast Colorado Market President
Hello Southeast Weld County and Morgan County readers,
As a fellow member of our local business community, I’m thrilled to be a part of this inaugural issue of our community’s very own newspaper. It’s a fantastic opportunity to connect and share what I believe is crucial to the continued growth and vibrancy of our little corner of Colorado: supporting each other.
The small businesses of our community are more than just places to shop or grab a service. We are your neighbors, your kids’ basketball and baseball coaches, the folks you see at the post office. We’ve chosen to plant our roots here, just like many of you, because we believe in this community and want to contribute to its success.
Think about places like Roots Local Goods. It’s not just a store; it’s a showcase of the incredible talent and resources we have right here in Colorado and the surrounding region. When you walk through their doors, you’re not just buying a product; you’re directly supporting local artisans and producers, strengthening the economic fabric of our state and our community. I see the passion and dedication that goes into curating such a wonderful selection. But the importance of supporting local extends beyond just one shop. When you choose to spend your dollars at any local business, that money tends to stay within our community. We often reinvest in our towns, whether it’s through local suppliers, hiring local residents, or contributing to community events. This creates a positive cycle that benefits everyone.
We also understand the unique needs and character of our area. Small businesses strive to offer personalized service and build relationships with our customers – our neighbors. You’re not just a number; you’re part of the reason we do what we do. That personal connection, that understanding of our community’s spirit, is something you often can’t find with larger corporations.
As business owners, we also feel a deep sense of responsibility to give back. Many businesses sponsor local teams, donate to community initiatives, and participate in events that make our towns better places to live. We’re invested in the long-term well-being of our town because it’s our home too.
So, I encourage everyone to make a conscious effort to support our local businesses. Explore the unique offerings, discover the friendly faces behind the counters, and experience the difference it makes when we champion each other. By choosing to shop local, dine local, and utilize local services, you’re not just making a purchase; you’re investing in the heart and soul of rural Colorado.
Let’s continue to build a strong and thriving community, one local transaction at a time. Together, we can ensure that our community remains a place we are all proud to call home.
Your friends at High Plains Bank
High Plains Bank Media Contact:
Michelle Hovdesven,
Director, Marketing & Communications
michelle@highplainsbank.com
