By Jeri Morgan
People buy from people. And today, I was reminded just how true that is.
I was ready to buy. I wasn’t shopping around. I wasn’t looking for a deal.
I had already made the decision, I just needed to talk to someone to wrap it up.
But when I called, I didn’t get a person.
I got the ultimate revenue block, I got the phone tree.
No clear option. No real voice. Just an endless loop that felt more like corporate hell than a customer experience.
After a few minutes of trying to navigate it, I hung up.
And I decided not to buy.
It wasn’t about the price. It certainly wasn’t about the product.
It was about their sucky process.
Here’s the thing: technology should make it easier to do business, not harder.
In our work at Code Blue Computing, we use automation, security tools, technology, and we answer the freaking phone.
People First. Then Technology. We can never EVER lost sight of this.
Here is the truth, the best systems don’t replace people. They support them.
When someone is ready to buy, don’t make them dig through menus or jump through hoops.
Because 9 times out of 10 then just won’t.
Make it easy. Make it personal. Make it feel like someone is actually there.
Because at the end of the day, no matter how slick your tech is…
People still buy from people.
